What is YouTube Shorts?

YouTube Shorts is YouTube’s short video feature, a direct competitor to TikTok and Instagram Reels. It allows you to film and post short vertical videos (15-60 seconds) directly from the YouTube app. Since its launch in 2021, Shorts has become a massive growth engine for both small and large channels, with over 2 billion active users watching Shorts monthly.

How to Film YouTube Shorts?

The process is very simple: open the YouTube app, tap the “+” icon at the bottom or the camera icon, and select “Create a Short.” You can:

  • Record directly: Hold down the record button and lift it to stop.
  • Upload from the studio: Upload a ready-made video (vertical 9:16) via the “Upload” button on the Shorts page.
  • Add music: A large library of copyright-safe songs.
  • Speed and effects: Speed up or slow down the video, add text, filters, and a countdown.
  • Add auto-subtitles: YouTube adds automatic subtitles to Shorts videos, making them easier to watch without sound.

The Importance of YouTube Shorts for Channels

Shorts is not just an entertainment feature — it’s a very powerful growth tool:

  • Reach new audiences: The Shorts algorithm gives small channels a golden opportunity to spread, as the video does not depend on the number of subscribers.
  • Rapid growth: A single Shorts video can get hundreds of thousands of views in days, even if your channel is new.
  • Increase subscribers: Shorts appear on a dedicated main page, and every view can turn into a new subscriber.
  • Monetization: As of February 2023, YouTube shares ad revenue in Shorts with content creators through the Partner Program.

Shorts Algorithm: How Does It Work?

The YouTube Shorts algorithm differs from long videos. Key ranking factors include:

  • Completion rate: What percentage of viewers watch the video in full? This is the most important factor.
  • Likes and replays: If a viewer replays the Short, YouTube understands it’s excellent content.
  • New content: YouTube prioritizes fresh content (last 24-48 hours).
  • Engagement: Comments and shares boost the video.
  • Trending music: Popular songs and trends give an extra push.

Important tip: Shorts that achieve 70-100% completion rate explode in reach. So, make the clip engaging from the first few seconds.

Tips for YouTube Shorts Success

  1. Hook in the first 3 seconds: The first 3 seconds determine whether the viewer continues or skips to the next video. Use a question, shocking fact, or eye-catching movement.
  2. Vertical video only: The 9:16 ratio is very important. Horizontal videos get fewer views.
  3. On-screen text: Many people watch Shorts without sound. Add explanatory text during the video.
  4. Consistent or recurring: Choose a fixed content style and repeat it — quick tips, facts, comparisons, or tutorials.
  5. Shorts hashtags: Add #Shorts in the description, along with 3-5 relevant hashtags.
  6. Regular posting: YouTube favors active channels. Try to post Shorts daily or 3-4 times a week.
  7. Link to long videos: Use Shorts as a teaser for a long video and link it in the pinned comment.

Comparison: Shorts vs. TikTok and Reels

  • Duration: Shorts: 60 seconds, TikTok: 10 minutes, Reels: 90 seconds.
  • Music: Shorts has a limited but copyright-safe library, TikTok has the largest.
  • Reach: Shorts benefits from YouTube’s search engine — the video appears in regular YouTube search results as well.
  • Video duration: Shorts last longer than TikTok and may continue to work months after being posted.

    • Frequently Asked Questions

    Does YouTube Shorts support monetization?

    Yes, provided that the YouTube Partner Program is enabled and the “Shorts revenue sharing” feature is activated. Minimum: 1,000 subscribers + 4,000 watch hours for long videos, or 1,000 subscribers + 10 million views for Shorts within 90 days.

    How long can YouTube Shorts be?

    Between 15 and 60 seconds. Shorter videos (15-30 seconds) generally perform better.

    How do I view Shorts statistics?

    In YouTube Studio, select “Content” then filter by “Shorts”. You can see views, likes, comments, and completion rate.

    Do Shorts negatively affect my channel?

    No. YouTube itself states that Shorts help channels grow. The only issue is if your primary audience prefers long-form videos only — try to balance both types.

    What is the best time to post Shorts?

    The same times as long videos: from 2 PM to 10 PM Saudi time. Try posting on Sundays, Mondays, and Wednesdays.

    How many Shorts should I post per day?

    Up to 3 Shorts per day, but quality is better than quantity. One strong Short is better than five weak ones.