In Deloitte’s Digital Trends 2026 report, the numbers revealed a surprise: two-thirds of Saudis (66%) use generative artificial intelligence daily. Not just experimenting—actual daily use. The figure jumped from 49% last year, a 17% increase in just one year. This means AI has become part of the daily routine for the average Saudi citizen, not just for specialists.
What exactly are Saudis doing with artificial intelligence?
The report, which included 1,000 people aged 18 to 50, showed that uses are diverse:
- 51% use it for searching for information — instead of traditional Google
- 45% use it for work tasks
- 44% for generating ideas and discussions
- 42% for translation between languages
Users have started relying on tools like ChatGPT, Claude, and Gemini in their daily lives, whether at work, in study, or even shopping.
How has this reflected on the Saudi market?
Saudi Arabia isn’t just adopting technology — it’s leading it. The 2026 announcement of the “Year of Artificial Intelligence” isn’t just a slogan; it’s a strategic decision. The Saudi government is investing over $20 billion in data centers and AI infrastructure, in collaboration with tech giants like Microsoft and Google.
The report revealed that Saudi consumers have become more aware:
- 65% add extra services with internet subscriptions (like WiFi boosters)
- 41% demand restrictions on social media for those over 16
- From Gen Z, 66% support stricter content regulation
This indicates that Saudi consumers are not only smart in using technology but also aware of its risks.
From experimentation to daily routine
Last year, many people were trying out ChatGPT out of curiosity. Today, there’s a clear shift from experimentation to practical use. The report states that advanced activities like programming and content creation have stabilized, meaning users are now focusing on practical, useful applications rather than just experiments.
Emmanuel Duro, Head of Technology Sector at Deloitte Middle East, said: “The speed at which AI has entered daily life is astonishing, and it’s radically changing how consumers interact with technology.”
Key points
- 🔹 AI is not a luxury — it has become a basic tool in work, education, and life
- 🔹 Saudi Arabia ranks first globally in the 2026 Communications and Technology Development Index
- 🔹 Digital awareness is increasing — people are now demanding better privacy protection
- 🔹 Government investment in AI is boosting the Kingdom’s position as a global tech hub
- 🔹 The younger generation (Gen Z) is the most supportive of regulating harmful content
❓ Frequently asked questions about artificial intelligence in Saudi Arabia
Who needs artificial intelligence in their life?
Everyone! From students searching for information, to employees preparing reports, to business owners improving customer service. Even homemakers use AI to organize recipes and budgets.
Where can artificial intelligence be used?
Everywhere: on mobile (ChatGPT, Google Gemini apps), on the laptop at work, at school and university for research and translation, and in e-commerce. Many Saudi applications have started integrating artificial intelligence into their services.
How much does using artificial intelligence cost?
Initially, most tools are free — ChatGPT is free, Google Gemini is free, Microsoft’s Copilot is free. For professional use, subscriptions start from $20 per month (approximately 75 SAR) for paid versions.
How long does it take to learn how to use artificial intelligence?
Minutes! User interfaces are simple; you write your question and get an answer. However, for professional use at work, it can take two weeks to a month to learn how to formulate commands (Prompt Engineering) effectively.
How do I get started with artificial intelligence?
It’s very easy: open your browser, go to chat.openai.com, sign up with an email account, and start asking questions. Or use Google Gemini and Microsoft’s built-in Copilot in Windows. Start with a simple question: “Summarize this article for me,” “Translate this sentence,” or “Help me write an email.”
