In a new move that boosts the artificial intelligence race, Meta has launched the Muse Image model, the first image generation model from Meta Superintelligence Labs. The announcement was made on July 7, 2026, and the model is now available for free through Meta AI and various Meta applications.
What is Muse Image?
Muse Image is an advanced artificial intelligence model that allows you to create images through text (text-to-image) in an accurate and realistic way. The difference between it and old models (like DALL-E or Midjourney) is that it not only reads commands — it understands context and merges images in a smart way.
This model is developed by Meta Superintelligence Labs, the department dedicated to superintelligence in Meta. The same lab that previously launched the Muse Spark model in April.
What can you do with Muse Image?
Meta has given users powerful and diverse tools:
- Creating images from descriptions: you write a detailed sentence — and the model produces a high-quality image
- Editing images by drawing: you can draw edits on the image directly and the model applies them
- Merging multiple images: you put multiple images and it creates a new integrated image
- Using @: you can mention a public account in the image so it adds its content
- More than 30 artificial intelligence effects: for Instagram stories and other applications
Is Muse Image available in Saudi Arabia?
Yes! Muse Image is available in Saudi Arabia through the Meta AI application on phones, Instagram Stories, and WhatsApp. This is a big step because WhatsApp is the most used application in Saudi Arabia, and actually, every person who has WhatsApp can use Muse Image today without paying a single riyal.
Saudi Arabia is currently in the year of artificial intelligence 2026, and the launch of Muse Image is fully consistent with the government’s direction to enhance the use of artificial intelligence in daily life. Creators, designers, and small business owners in Saudi Arabia can benefit greatly.
Important points about Muse Image
- Completely free: no subscription is required — you just need a Meta account
- Available through: Meta AI + Instagram Stories + WhatsApp (soon Facebook and Messenger)
- High quality: the model uses reasoning (deep thinking) to understand complex commands
- Privacy: the model faced controversy after its launch due to the use of public account images, and Meta quickly suspended this feature
- Advertisements: soon it will be available to advertisers through Meta Advantage+ creative
The controversy over privacy
No artificial intelligence technology passes without controversy. Muse Image used the @-mention feature to bring images from public accounts, which raised privacy concerns. Meta withdrew this feature after 3 days (July 10).
❓ Frequently Asked Questions
Who needs Muse Image?
Designers, e-store owners, marketers, content creators, and anyone who wants to produce high-quality images quickly without paying money.
Where can I use Muse Image?
Through the Meta AI application for phones, Instagram Stories, WhatsApp. Soon through Facebook and Messenger. All applications are available in Saudi Arabia and the Gulf countries.
How much does Muse Image cost?
It’s free. You don’t need to pay anything to use Muse Image, but you need to have a Meta account.
100% free. No subscription or credit card needed. You just need a Meta account (Facebook or Instagram).
How long does the image take?
From 5 to 15 seconds depending on the complexity of the image. Simple orders (like nature or a product) come out quickly, and complex orders (combining 3 images) take longer.
How do I get started with Muse Image?
Download the Meta AI app (iOS/Android), log in with your Meta account, and type “Imagine [description of your image]”. That’s it! Try typing a long and detailed sentence — the model understands it.
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