In a surprising move for tech enthusiasts, Samsung unveiled its new foldable phone, the Galaxy Z Fold 8, in an unconventional way — through a promotional ad for the movie Spider-Man: Brand New Day. The ad, posted by Samsung on July 15, 2026, gave a brief glimpse of the new phone, which comes in a completely new wide shape resembling a passport, before the official event expected on July 22.
📱 Z Fold 8 Specifications — A Design We’ve Never Seen Before
Previous leaks from Android Headlines and Ice Universe indicated that Samsung would drastically change the design of its foldable phone. Instead of the long, narrow shape we knew in the Z Fold 7, the Z Fold 8 comes with a wider shape resembling a passport — the same design that Huawei started with its Pura X Max phone.
- Wide internal screen — comfortable for reading and viewing like a mini tablet
- Dual camera — after being triple in previous versions
- Embedded selfie camera in the external screen
- Flex Titanium screen — more resistant to bending and damage according to Samsung
- Two versions: Z Fold 8 (wide) and Z Fold 8 Ultra (traditional long)
In addition, the launch of Galaxy Z Flip 8 and Galaxy Watch Ultra 2 is expected at the same event.
🎬 Spider-Man and the Bold Marketing Leap
The promotional ad posted by Samsung on YouTube shows Spider-Man printing a fully functional Z Fold 8 phone with a 3D printer. The scenes were obscured by cinematic light effects, but they confirmed that the new phone opens in a book-like manner with a wide internal screen. The ad coincided with the launch of the anticipated movie Spider-Man: Brand New Day.
🇸🇦 What Does This Mean for the Saudi User?
Samsung occupies more than 60% of the smartphone market in Saudi Arabia, and foldable phones are very popular in the region. The launch of Z Fold 8 will be available in Saudi Arabia shortly after the global launch, especially since Samsung considers the Gulf market one of its most important.
- Availability: Expected in Saudi Arabia in August 2026
- Approximate Price: Between 6,000 and 7,500 Saudi riyals
- Competition: Apple is preparing to launch iPhone Fold in September 2026 with a similar wide design
- Offer: Pre-orders through Jarir, Extra, and Samsung Saudi Arabia
📅 Galaxy Unpacked — July 22, 2026
The Galaxy Unpacked event will take place in London on July 22, 2026, at 4:00 PM Saudi time, and can be followed live through Samsung’s website. The event will witness the official announcement of:
- Galaxy Z Fold 8 — The new wide design
- Galaxy
- Z Fold 8 Ultra — The traditional form for professionals
- Galaxy Z Flip 8 — The flip phone
- Galaxy Watch Ultra 2 — The luxury smartwatch
- One UI 8 — Samsung’s new interface built on Android 16
❓ Frequently Asked Questions about Samsung Galaxy Z Fold 8
Who needs the Z Fold 8 phone?
This phone is ideal for tech enthusiasts and professional users who need a large screen in their pocket. It’s suitable for businessmen, creatives, and developers who use their phones for work, presentation, and multitasking. It’s also an excellent choice for those who frequently watch movies and visual content or need an extra screen for reading and presentations.
Where can I buy the Z Fold 8 in Saudi Arabia?
It will be available in all Xtra, Jarir, and Saudi Telecom Company (STC) branches, in addition to the official Samsung online store. Delivery is available to all cities in the Kingdom with convenient installment services through Tamara and Tabby.
What is the price of the Samsung Z Fold 8 in Saudi Arabia?
Expectations indicate that the price of the Z Fold 8 starts from 6,000 Saudi riyals for the basic version, and may reach 7,500 riyals for the higher version. Samsung usually offers pre-booking offers with discounts of up to 500 riyals and gifts like wireless earbuds.
How long does the Z Fold 8 battery last?
The battery is expected to last a full day of intense use thanks to a 4500 milliampere battery. Fast charging at 45 watts charges the phone fully in about an hour and a half, with support for 15-watt wireless charging.
How do I start using the Z Fold 8?
All you need to do is buy the phone from any authorized store, and the seller will transfer your data through the Samsung Smart Switch app — transferring everything from your old phone in minutes. Then, enjoy the unique experience: open the screen like a tablet, and use multitasking by running 3 apps at the same time.
Sources: The Verge | 9to5Google | Android Headlines | Samsung Newsroom — July 2026
