Everything You Need to Know About the Saudi Auto Show 2026
The Saudi Auto Show is one of the most prominent annual events in the automotive world in the Kingdom of Saudi Arabia. The exhibition attracts major global and local automotive companies to showcase their latest models and technologies, in addition to providing an interactive experience for car enthusiasts from across the Kingdom.
In this comprehensive guide, we provide you with everything you need to know about the Saudi Auto Show, including its dates, events, and how to attend.
What is the Saudi Auto Show?
The Saudi International Motor Show is a massive annual event organized by the General Entertainment Authority in collaboration with leading automotive companies. The exhibition aims to showcase the latest innovations in the automotive industry, from electric and hybrid cars to luxury sports vehicles.
The exhibition is typically held at the Riyadh International Convention and Exhibition Center or the Jeddah Center for Forums and Events, alternating between the two major cities each year. In 2026, the exhibition is expected to be held in Riyadh, with the participation of over 40 global brands.
Key Participants at the Exhibition
The Saudi Auto Show features an elite lineup of top global companies, including:
- Toyota and Lexus — Latest releases of sports utility vehicles (SUVs)
- Hyundai and Kia — New electric and hybrid cars
- Mercedes-Benz — Luxury and electric cars from the EQS series
- BMW — Luxury sports cars
- Nissan — All-terrain vehicles
- Ford and GMC — Trucks and American cars
- Saudi Automotive Services Company (SASCO) — Local car dealers
Exhibition Events and Activities
The exhibition is not limited to car displays; it also includes numerous fun events and activities:
- Test Drives: A dedicated area for test-driving new cars under the supervision of professional trainers
- Future Cars: A special pavilion for electric, flying, and autonomous cars
- Contests and Prizes: Draws for cars and valuable gifts for exhibition visitors
- Workshops: Lectures and workshops on car maintenance and safe driving
- Kids’ Zone: Interactive and educational games related to cars for children
- Classic Car Museum: Display of a collection of historical and rare cars
Exhibition Dates and Location
The Saudi International Motor Show is typically held in October or November each year. In the 2026 edition, the exhibition is expected to take place from November 15 to 20 at the Riyadh International Convention and Exhibition Center.
Visiting Hours:
- Regular Days: 10:00 AM to 10:00 PM
- Last Entry: 9:00 PM
- Family Days: Sundays, Tuesdays, and Thursdays are designated as family days
Ticket Prices
Saudi Auto Show tickets are available through the “Weibo” website at competitive prices:
- Adult Ticket: 50 Saudi Riyals
- Children’s Ticket (under 12): 25 Saudi Riyals
- Family Ticket (4 people): 150 Saudi Riyals
- Free Entry for Children under 6
Tips for Visiting the Exhibition
To fully enjoy your experience at the Saudi Auto Show, here are some tips:
- Early Booking: Book your tickets early online to avoid crowds and long queues
- Transportation: Use the Riyadh Metro to reach the exhibition site to avoid traffic
- Comfortable Clothing: Wear comfortable shoes as the exhibition is large and requires a lot of walking
- Camera: Don’t forget your camera to capture the cars
Electric Cars at the Exhibition
The Saudi International Motor Show has seen increasing interest in electric cars in recent years, in line with the Kingdom’s Vision 2030 and its sustainability goals. The exhibition has dedicated an entire hall to electric cars, featuring brands such as Tesla, Lucid, BYD, and Nissan. Companies are also offering special deals and incentives for buyers interested in transitioning to electric vehicles.
Frequently Asked Questions about the Saudi International Motor Show (FAQ)
When is the Saudi International Motor Show 2026?
The Saudi International Motor Show is expected to be held from November 15 to 20, 2026 in Riyadh. Please follow the official website of the General Entertainment Authority for later confirmation.
Where is the Saudi International Motor Show held?
The exhibition is held at the Riyadh International Convention and Exhibition Center, alternating between Riyadh and Jeddah every year.
How much does a Saudi International Motor Show ticket cost?
Ticket prices range from 25 riyals for children to 50 riyals for adults, with family tickets available for 150 riyals.
Are children allowed at the motor show?
Yes, the exhibition is family-friendly and features a special children’s area with interactive games. Entry is free for children under 6 years old.
How can I buy tickets for the Saudi International Motor Show?
Tickets can be purchased through the “WeBook” website or at sales outlets at the exhibition site.
What are the most anticipated cars at the exhibition?
Expected cars include the Toyota Land Cruiser 2026, Mercedes EQS electric, BMW 7 Series, Lexus LX, and Hyundai Ioniq 7 electric.
Are there parking spaces at the exhibition?
Yes, the exhibition provides ample free parking for visitors, but it is advisable to arrive early, especially on weekends.
Is photography allowed inside the exhibition?
Yes, photography is permitted in all sections of the exhibition, and there is a special corner for photography with favorite cars.
