In a new move that intensifies the AI race, Meta has launched the Muse Image model, the first image generation model from the Meta Superintelligence Labs. The announcement was made on July 7, 2026, and the model is now available for free via Meta AI and Meta’s various apps.
What is Muse Image?
Muse Image is an advanced AI model that allows you to create images from text (text-to-image) with precision and realism. Unlike older models (such as DALL-E or Midjourney), it doesn’t just follow commands — it understands context and intelligently blends images together.
This model was developed by Meta Superintelligence Labs, Meta’s dedicated division for superintelligence. The same lab previously released the Muse Spark model in April of this year.
What can you do with Muse Image?
Meta has provided users with powerful and versatile tools:
- Generate images from descriptions: Write a detailed sentence — and the model generates a high-quality image for you
- Edit images with drawing: You can draw edits directly on the image, and the model applies them
- Combine multiple images: Upload several images, and the model creates a new, integrated image
- Use @-mentions: You can tag a public account in an image so it adds its content
- Over 30 AI effects: For Instagram Stories and other apps
Is Muse Image available in Saudi Arabia?
Yes! Muse Image is available in Saudi Arabia through the Meta AI mobile app, Instagram Stories, and WhatsApp. This is a major step because WhatsApp is the most widely used app in Saudi Arabia, and practically anyone with WhatsApp can use Muse Image today at no cost.
Saudi Arabia is currently in its 2026 AI Year, and the launch of Muse Image aligns perfectly with the government’s push to integrate AI into daily life. Creators, designers, and small business owners in Saudi Arabia stand to benefit significantly.
Key points about Muse Image
- Completely free: No subscription required — just a Meta account
- Available via: Meta AI + Instagram Stories + WhatsApp (coming soon to Facebook and Messenger)
- High quality: The model uses deep reasoning to understand complex prompts
- Privacy: The model sparked controversy after launch due to using images from public accounts; Meta disabled this feature within three days (July 10)
- Ads: Soon available to advertisers via Meta Advantage+ creative
The privacy controversy
No AI technology is launched without controversy. Muse Image used the @-mention feature to pull images from public accounts, raising privacy concerns. Meta removed this feature just three days after launch (July 10).
❓ FAQ
Who needs Muse Image?
Designers, e-commerce store owners, marketers, content creators, and anyone who wants to generate high-quality images quickly without spending money.
Where can I use Muse Image?
Through the Meta AI mobile app, Instagram Stories, and WhatsApp. Coming soon to Facebook and Messenger. All apps are available in Saudi Arabia and the wider Gulf region.
How much does Muse Image cost?
How long does the image take?
From 5 to 15 seconds depending on the complexity of the image. Simple orders (like nature or a product) are generated quickly, and complex orders (combining 3 images) take longer.
How do I get started with Muse Image?
Download the Meta AI app (iOS/Android), log in with your Meta account, and type “Imagine [description of your image]”. That’s it! Try writing a long and detailed sentence — the model understands it.
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